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Chinese Animation Sees Booming Development

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(CRI) China's biggest animation event has concluded with a record 15.1 billion yuan, or 2.3 billion US dollars, in contracts and sales.

The 12th China International Cartoon and Animation Festival is a major barometer for China's cartoon and animation industry.

The figure outnumbered last year's revenue by a small margin despite a campaign to cut overcapacity in the industry.

China produced 134,000 minutes of TV animation last year, which was about half the volume produced in 2011.

Meanwhile, many international co-productions are becoming popular in China.

Rob Minkoff, the director of the Lion King, is currently working on a project with Huayi Brothers.

Minkoff says the market potential is huge in China.

"The Chinese film business has grown exponentially. And I think from what I've been told, next year may be the first year that the box office will actually be larger (than) that (of) the U.S. box office."

Besides the booming market, the Chinese culture is also a huge attraction to foreign filmmakers seeking cooperation with their Chinese counterparts.

Bill Schultz, the producer of the "Simpsons" and China-U.S. animation "The 12 Guardians: Chinese Zodiac", is one of them.

"It is established here in Beijing. And now we are bringing together a team from the east and a team from the west to work together, make a truly global film."

Last year, domestic animated films surged 78.6 percent at the box office, reaching more than 2 billion.

However, they still lag behind imported films.

Source: CRI

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